Always on the Hunt

From Dot-Com Dreamers to Soul-Tech Builders

In the late 1990s, a television show called MoneyHunt quietly captured something electric: the raw energy of entrepreneurship, the chaos of the dot-com boom, and the thrill of real-time venture pitching. Long before Shark Tank or Dragons’ Den, MoneyHunt put bold founders in front of skeptical investors and let the cameras roll.

There were no staged deals, no posturing. Just raw ideas, real stakes, and a tight-knit production team working behind the scenes to bring it all together.

Today, that same team, twenty-five years older but no less curious, has reassembled for a new mission. This time, the stakes are even higher: preserving the stories, spirit, and voice of those we love. The venture? Reflekta.

A Show Ahead of Its Time

MoneyHunt premiered on PBS during the early days of the digital gold rush. Entrepreneurs pitched live to a panel of angel investors, led by co-hosts Miles Spencer and Cliff Ennico. The show had no script. No safety net. Just grit, wit, and the cold scrutiny of capital.

It was, in many ways, the antithesis of polished startup theater. “We wanted to strip the varnish off the pitch process,” recalls Miles Spencer, now Co-Founder and CEO of Reflekta. “MoneyHunt wasn’t just about funding; it was about learning how to present yourself and your story. It was about knowing your why.”

The show ran for multiple seasons, created a cult following, and helped democratize access to startup thinking before podcasts and YouTube channels made it mainstream.

Behind the camera was a group of dedicated, occasionally sleep-deprived creatives who believed they were helping to document the beginning of something massive: the age of digital disruption.

A Reunion with Purpose

Fast forward to today, and you’ll find a remarkable convergence. Many of the key players from MoneyHunt have come together to build Reflekta, a soul-tech company using AI to preserve and extend the voices and wisdom of those who have passed.

Miles Spencer, the once on-camera skeptic, now serves as CEO, guiding the company’s vision with the same blend of humor, curiosity, and strategic discipline he brought to the judging panel decades ago.

Adam Drake, who began his career as a production assistant on MoneyHunt, is now Co-Founder and Chief Creative Officer of Reflekta. “I spent years learning how to tell stories that stick,” says Drake. “But Reflekta is more than storytelling. It’s a connection. It’s giving people a way to continue conversations with those they’ve lost. We’re not just using AI, we’re humanizing it.”

Alongside them are other MoneyHunt alumni: including Chris Tar, Greg Matusky, Scott Carlin, Wells Jones, and Cindy Grogan. What ties them all together isn’t just nostalgia, it’s trust. Trust in each other. Trust in the mission. And trust that good people can still build good things.

Building in the Second Great Tech Wave

If MoneyHunt was born at the beginning of the internet age, Reflekta is emerging at a critical inflection point in artificial intelligence. But unlike much of the AI ecosystem, which often feels either overly technical or ethically ambiguous, Reflekta is clear in its aim: use AI to enhance human connection, not diminish it.

“The early internet gave us access,” says Spencer. “AI gives us presence. Reflekta isn’t just about memory; it’s about continuity. About creating a world where the wisdom and wit of our loved ones doesn’t vanish when they do.”

Drake agrees: “So much of what we’re building feels like a spiritual successor to MoneyHunt. We’re asking: What happens when you democratize memory? What happens when anyone can preserve the soul of their family, not as an archive, but as an active conversation?”

Reflekta’s digital elders, powered by a blend of storytelling, language modeling, and emotional design, are created from just a few files and questions. The result is a presence that feels familiar, interactive, and timeless.

A Family that Works

For the Reflekta team, working together again has felt more like coming home than launching a startup.

“Everyone knows each other’s superpowers,” says Drake. “But we also know each other’s quirks. That makes for fast decisions, less ego, and more joy in the work.”

And perhaps that’s the real magic. The same team that once sought to demystify the chaos of entrepreneurship is now striving to bring comfort, humanity, and presence to the most profound human experience of all: loss. And in doing so, they’re building something that may outlast every pitch, every product, and maybe even themselves.

Still Hunting

The name of the old show may have faded, but the instinct hasn’t. This group is still on the hunt for meaning, for connection, and for a more soulful future.

Because when you build with people you trust, the only thing that changes is the target.