Ethics & Data

Ethics & Data

ethics and Data privacy

At Reflekta, your memories are protected by design—built on privacy, consent, and ethical technology.

AI & Data

AI & Data

Our Promise

At Reflekta, we believe that preserving a legacy should never come at the cost of privacy or integrity. That’s why our platform is built around four core principles: you own your data, consent is always in your control, privacy is the default, and our AI operates within clear ethical boundaries. Every memory—text, audio, and video—is encrypted and never shared without explicit permission. To ensure the highest level of protection, we consult with advisors who have worked with the U.S. Department of Defense, helping us implement security protocols that meet or exceed military-grade standards. Our systems are designed not only to safeguard your information but to respect the humanity behind it. Reflekta isn’t just about technology—it’s about trust, dignity, and honoring the stories that matter most.

Reflekta Code of Ethics

FAQ

FAQ

Frequently Asked Questions.

Here to provide clear, honest answers about how Reflekta works—including the ethics of artificial intelligence, data privacy, and what it means to preserve memories responsibly in this new era of technology.

How do we ensure that users truly understand how their data and likeness will be used—both now and in the future?

How do we ensure that users truly understand how their data and likeness will be used—both now and in the future?

How do we ensure that users truly understand how their data and likeness will be used—both now and in the future?

Who truly owns the AI-generated likeness after someone passes—the family, the company, or the deceased themselves?

Who truly owns the AI-generated likeness after someone passes—the family, the company, or the deceased themselves?

Who truly owns the AI-generated likeness after someone passes—the family, the company, or the deceased themselves?

How do we protect against deepfake misuse and ensure the AI isn't manipulated unethically?

How do we protect against deepfake misuse and ensure the AI isn't manipulated unethically?

How do we protect against deepfake misuse and ensure the AI isn't manipulated unethically?

How do we handle controversial or evolving social and political views that the deceased may have held?

How do we handle controversial or evolving social and political views that the deceased may have held?

How do we handle controversial or evolving social and political views that the deceased may have held?

How do we ensure AI responses remain authentic to the person’s original personality and values?

How do we ensure AI responses remain authentic to the person’s original personality and values?

How do we ensure AI responses remain authentic to the person’s original personality and values?

How do we ensure long-term data storage and access, even if Reflekta evolves or pivots?

How do we ensure long-term data storage and access, even if Reflekta evolves or pivots?

How do we ensure long-term data storage and access, even if Reflekta evolves or pivots?

How do we set industry standards to prevent unethical or exploitative practices?

How do we set industry standards to prevent unethical or exploitative practices?

How do we set industry standards to prevent unethical or exploitative practices?