Terms & Conditions
At Reflekta, we are committed to maintaining the accuracy, confidentiality, and security of your
personally identifiable information (“Personal Information”). These Terms of Use and Privacy
Policy describes the agreements and terms of interaction with our website as well as how we
collect, use, and protect Personal Information when you visit our website or use our services (the
“website” or “Service”). It reflects our core commitment to responsible data practices and
privacy standards applicable in the United States.
1. Introduction
Reflekta is responsible for safeguarding the Personal Information under our control. We have
designated an individual or team responsible for ensuring compliance with this privacy policy
and addressing any privacy-related concerns.
2. Identifying Purposes
We collect, use, and disclose Personal Information to provide the services you request, offer
relevant products and services we believe may interest you, and operate and improve our website
and offerings. The purpose for collecting Personal Information will be identified before or at the
time of collection. In certain cases, the purpose may be evident from the nature of the
interaction—for example, when you provide your name, address, and payment information to
complete a transaction.
3. Consent
We only collect, use, or share Personal Information with your knowledge and consent, except
where required or permitted by applicable U.S. law. Providing Personal Information is always
your choice. However, choosing not to provide certain information may limit our ability to
deliver certain services. We will not require you to consent to the collection, use, or disclosure of
information as a condition of using our services, except when it is necessary to provide those
services. You may not provide Input or create Output for which you do not have all the rights
necessary to grant us a license or permission to use any of the content or materials related to the
Input or Output. You represent and warrant that the Content and User Voice Models and any
associated images, or videos or streams or other content, and our use of the foregoing, will not
violate any rights of any person or entity, or cause injury to any person or entity.
4. Limiting Collection
We only collect Personal Information that is relevant and necessary for the identified purpose.
We may collect this information directly from you in person, by phone, via mail or email, or
online through our website.
5. Limiting Use, Disclosure, and Retention
Personal Information will only be used or disclosed for its intended purpose unless you provide
additional consent, or it is required or permitted by applicable law. We will only retain your
information for as long as needed to fulfill the stated purpose or as required by applicable law. [If
applicable, include details about any third parties with whom you may share information.]
6. Accuracy
We make reasonable efforts to ensure the Personal Information we maintain is accurate,
complete, and up-to-date for its intended use, but we rely on you to update that information as it
changes.
7. Safeguarding Customer Information
We protect Personal Information using safeguards appropriate for the sensitivity of the
information. Reflekta takes all reasonable precautions to protect your information from loss,
unauthorized access, use, disclosure, or alteration.
8. Openness
We make information available to you about our policies and practices related to the
management of Personal Information upon request.
9. Safety and Appropriate Use
Reflekta implements technical safeguards designed to identify potentially harmful or unsafe
interactions between users and and features of our website including interactions with
Reflektions or other participants in the platform. These safeguards may include automated
systems that detect patterns associated with harmful, abusive, or unsafe conversations or
interactions.
Reflekta may perform such detection using client-side technologies that analyze interactions
locally on the user’s device without transmitting the underlying conversation content to
Reflekta’s servers or may perform such detection remotely. In certain circumstances, if a
potential safety concern is detected, a limited signal or flag may be transmitted to Reflekta in
order to enable further review and appropriate response, which may include human review of
interactions with our website. For the avoidance of doubt, we are not guaranteeing our ability to
detect potentially harmful or dangerous interactions and are not guaranteeing our response or
actions in response to any such detections will be the correct one and you as a condition of use of
our website agree that and release and hold harmless Reflekta and its employees, officers,
directors, shareholders, investors, attorneys, contractors, agents and subsidiaries for all damages
and liability related to our response or failure to respond to or detection of or failure to detect
interactions which may be or can indicate any harmful or damaging behavior. For the avoidance
of doubt, the foregoing release and hold harmless applies to you, your estate and its beneficiaries
and your heirs.
By using the Service, you acknowledge and agree that Reflekta is a storytelling and legacy
platform and is not a provider of medical, psychological, or therapeutic services. Reflektions and
other features of the Service are not intended to provide counseling, mental health treatment, or
professional advice of any kind. This site and its services do not constitute the practice of any
medical or other professional health care advice, diagnosis or treatment.
Reflekta has several tools that allow you to record and store information. You are responsible for
taking all reasonable steps to ensure that no unauthorized person shall have access to your Reflekta
passwords or accounts. It is your sole responsibility to: (1) control the dissemination and use of sign-
in name, screen name and passwords; (2) authorize, monitor, and control access to and use of your
Reflekta account and password; (3) promptly inform Reflekta if you believe your account or
password has been compromised or if there is any other reason you need to deactivate a password. To
send us an email, use the "Contact Us" links located at the top of every page of our site. You grant
Reflekta and all other persons or entities involved in the operation of the Site the right to transmit,
monitor, retrieve, store, and use your information in connection with the operation of the Site.
Reflekta cannot and does not assume any responsibility or liability for any information you submit,
or your or third parties; use or misuse of information transmitted or received using Reflekta tools and
services.
Reflekta encourages you to exercise discretion in using the Site and Services. You, and
not Reflekta, shall have sole responsibility for the following: (1) ensuring that your use
of the Site complies with all legal obligations, including but not limited to, obligations
imposed by copyright, trademark, trade secret, defamation, publicity, privacy laws; and
(2) using the Site for lawful purposes only. In addition, you shall not use the Site to (a)
post or transmit any materials that infringe in any way upon the rights of others
(including but not limited to intellectual property rights) or that is unlawful, threatening,
abusive, defamatory or that violate any rights of privacy or publicity; or (b) advertise,
solicit, or perform any commercial services.
10. Intellectual Property Ownership.
The contents of this Site, such as content, text,graphics, images, videos, logos, button icons, software, saas, paas, and other material (hereinafter “Material” or “Content”), are protected under United States and foreign
copyright, trademark and other applicable laws. All Material is the property of Reflekta
or its content suppliers or sponsors, or clients. The compilation (meaning the collection,
arrangement and assembly) of all content on this Site is the exclusive property of
Reflekta and protected by U.S. and international copyright laws. Unauthorized use of the
Material may violate copyright, trademark, and other laws.
Third party content (including but not limited to, third party content which you access or
obtain through the Site) will remain the property of the respective owner and may be
protected by copyright, trademark, and other U.S. and international intellectual property
laws. By using the Site and/or Services you do not acquire any right, title or interest in
any content.
You Are Responsible for Ensuring That You Do Not Infringe Upon Third Party Rights.
You, and not Reflekta, have sole responsibility for determining whether you have
adequate legal rights to use the Site in connection with any content (“Content”), and/or to
access, store, reproduce or otherwise make use of any Content on or through the Site.
This responsibility includes the obligation to ensure that you comply with all agreements
and instructions governing the use of any Content (e.g., prohibitions on reproduction or
distribution), as well as any applicable laws, regulations and ordinances (e.g., copyright
and other intellectual property laws). You agree not to transmit, disseminate, sell,
publish, broadcast or commercially exploit, in any manner, any Content which you access
or obtain on or through the Site, without the express written consent of Reflekta or the
applicable Content owner.
You further represent and warrant that you have the necessary permissions or powers to
grant and that you do grant to Reflekta a non-exclusive license to all materials and
content provided to Reflekta by you as part of your interaction with the Services to be
used in providing the Services or in promotion of the Services.
Title to the Material and Content remains with Reflekta or its licensors. Any use of the Material
and/or Content not expressly permitted by these Terms is a breach of these Terms of Use, its terms
and conditions, and may violate copyright, trademark, and other laws. Content, Material and other
features are subject to change or termination without notice in the sole discretion of Reflekta. All
rights not expressly granted herein are reserved to Reflekta and its licensors. If you violate any of
these Terms of Use, terms and/or conditions, your permission to use the Site and Material
automatically terminates.
11. Limitation of Liability.
AS THE USER, YOU ASSUME ALL RISKS AND LIABILITIES ASSOCIATED WITH THE USE OF THE SITE. UNDER NO CIRCUMSTANCES SHALL REFLEKTA BE LIABLE TO ANY PARTY FOR NEGLIGENCE,
INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, PUNITIVE, OR
EXEMPLARY DAMAGES INCLUDING, BUT NOT LIMITEDTO, DAMAGES FOR
LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR
INFORMATION, AND THE LIKE, ARISING FROM OR RELATING TO ANYUSE OF,
OR INABILITY TO USE, THE SITE, EVEN IF REFLEKTA HAS BEEN ADVISED OF
THE POSSIBILITY OF SUCH DAMAGES.
Your sole and exclusive remedy under this Agreement is to discontinue use of the Site.
12. Intended for users 18 and older. The Site is intended for use by individuals 18 years of age
or older. This website is not directed for use by children under the age of 18. Users under the age
of 18 should get the assistance of a parent or guardian to use this site.
You agree that you will not:
Upload or transmit any communications or content of any type that may infringe or violate
any rights of any party;
Use this website for any purpose in violation of local, state, national or international laws;
Use this site as a means to distribute advertising or other unsolicited material to any third
party;
Use this website to post or transmit material that is unlawful, obscene, defamatory,
threatening, harassing, abusive, slanderous, hateful or embarrassing to any other person or
entity;
Attempt to disable, "hack" or otherwise interfere with the proper functioning of this website.
When using the Site, information will be transmitted over a medium that may be beyond the control
and jurisdiction of Reflekta and its suppliers. Accordingly, Reflekta assumes no liability for or
relating to the delay, failure, interruption, or corruption of any data or other information transmitted
in connection with use of the Site.
The Site and the Content are provided on an "as is" basis. REFLEKTA, ITS LICENSORS, AND ITS
SUPPLIERS, TO THE FULLEST EXTENT PERMITTED BY LAW, DISCLAIM ALL
WARRANTIES, EITHER EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE,
INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF
MERCHANTABILITY, NON-INFRINGEMENT OF THIRD PARTIES' RIGHTS, AND FITNESS
FOR PARTICULAR PURPOSE. Without limiting the foregoing, Reflekta, its licensors, and its
suppliers make no representations or warranties about the following:
a) The accuracy, reliability, availability, completeness, currentness, or timeliness of the
Materials, Content, software, paas, saas, links, or communications provided on or through the
use of the Site or Reflekta.
b) The satisfaction of any government regulations requiring disclosure of information on
prescription drug products or the approval or compliance of any products, or software tools
with regard to the Materials or Content contained on the Site.
In no event shall Reflekta, its licensors, its suppliers, employees, contractors, investors, directors,
officers, shareholders, subsidiaries, attorneys or agents, or any third parties mentioned on the Site be
liable for any damages (including, without limitation, incidental and consequential damages, personal
injury/wrongful death, lost profits, or damages resulting from lost data or business interruption)
resulting from the use of or inability to use the Site or the Content, whether based on warranty,
contract, tort, or any other legal theory, and whether or not Reflekta, its licensors, its suppliers, or any
third parties mentioned on the Site are advised of the possibility of such damages. Reflekta, its
licensors, its suppliers, or any third parties mentioned on the Site are not liable for any personal
injury, including death, caused by your use or misuse of the Site, Content, or Public Areas. Any
claims arising in connection with your use of the Site, any Content, or the Public Areas must be
brought within one (1) year of the date of the event giving rise to such action occurred. Remedies
under these Terms and Conditions are exclusive and are limited to those expressly provided for in
these Terms and Conditions.
Reflekta makes no representation that any content accessed or obtained on or through the
Site are appropriate or available for use in any particular location. Accessing them from
locales where their use is illegal is expressly prohibited.
13. Indemnification.
As the user, you agree to indemnify, defend, and hold harmless
Reflekta, its officers, directors, employees, contractors, shareholders, investors,
attorneys, agents, licensors, suppliers, and any third parties whose content is accessed or
used on or through the Site harmless from and against all losses, expenses, damages, and
costs, claims, actions or demands, liabilities and settlements including without limitation, reasonable
legal and accounting fees, resulting from, or alleged to result from: (a) your use of the Site, (b) any
User Content you post or upload, (c) your use of or reliance on any User Content, (d) any activity
arising from or related to the Site by you (including negligent and wrongful conduct, and
conduct which infringes upon the intellectual property or proprietary rights of any
party)or (e) your violation of this Agreement, Terms and/or Conditions.
You hereby waive all claims against Reflekta arising from or relating to this Agreement,
the Site, and/or your use thereof.
14. Customer Access
You have the right to request access to the Personal Information we have collected about you.
You can verify its accuracy and completeness and request corrections as needed. In certain
circumstances permitted by applicable law, we may limit disclosure—for example, when
providing access would reveal information about others or when there are legal, security, or
proprietary restrictions.
15. Handling Questions or Concerns Copyright Infringement
If you have questions or concerns about our privacy policy or practices, you can contact us at the
address listed below. If you believe any content of the website infringes your rights and you
believe it should be removed, you must send a Digital Millenium Copyright Act (“DMCA”)
compliant notice under 17 USC 512(c)(3) to the following address and an electronic copy must
be delivered via email. Please note that all elements of 17 USC 512(c)(3) must be included in
your notice or it may be ignored. By submitting a notice whether compliant or not with the
applicable statute you agree that Reflekta is a “service provider” under the DMCA. Please send
all notices to:
Reflekta Legal Department
Eternal Media LLC
Email: DMCA@reflekta.ai
1700 E Putnam Ave
Suite 208 PMB 1022
Old Greenwich, CT 06870
United States
16. Cookies
A cookie is a small data file that may be stored on your computer’s hard drive when you visit our
website. We use cookies to improve site functionality and, in some instances, customize your
experience. Most browsers accept cookies automatically, but you can adjust your settings to
reject cookies or alert you when a cookie is sent. Please be aware that if you choose to disable
cookies, certain features of our site may not operate as intended.
17. Other Websites
Our website may contain links to thirdparty websites that are not governed by this privacy policy.
While we endeavor to link only to websites with strong privacy standards, this privacy policy
will no longer apply once you leave our site. We are not responsible for the privacy practices of
thirdparty websites and recommend that you review their privacy policies to understand how
your information may be collected, used, and shared.
18. Additional Terms and Conditions for Registered Users
Registration Information Provided to Reflekta and Your Privacy Rights. Any identifying
information you provide to us or which we collect about you will be used only in
accordance with our privacy policy, the terms of which are incorporated into this
Agreement by this reference. If you have not done so already, please take a few moments
to review the privacy policy which may be accessed at the bottom of the Home Page. You
may also access the privacy policy from within the Site via one of the links provided on
the individual pages of the Site.
You can register an account with the Site and become a registered user (a “Registered User”).
Becoming a Registered User may give you access to additional services, benefits, promotions,
and functionalities available through the service (collectively, “Registered Services”), and the
following additional terms and conditions apply to your use of the Registered Services (the
“Additional Terms”). The Additional Terms are in addition to and not in lieu of the remaining
Agreement and Terms of Service, and all the Terms of Service govern the relationship between
you and Reflekta concerning your use of the Registered Services. To the extent there is any
identified conflict or inconsistency, the Additional Terms shall control. If you do not agree with
any of the Additional Terms, you are free to discontinue use of the Registered Services.
Reflekta uses its best efforts to maintain the security of all its user’s information.However,
attacks on network security are ever-evolving, and Reflekta cannot not guarantee the security of
your information and shall not be liable for any data breach. Accordingly, you acknowledge that
your information may not be secure and you hereby waive any legal claim or cause of action
against Reflekta for any data breach, to the maximum extent allowable by law.
a) Account Creation and Termination
When creating an account to access certain features of the Service, you agree to provide us with
accurate and complete information and to update your information as needed to maintain its
accuracy. You are not allowed to impersonate anyone else or otherwise misrepresent your
identity. You are solely responsible and liable for any activity that occurs on your account, and
you are responsible for keeping your password and login credentials secure. You agree to notify
Reflekta immediately upon becoming aware or suspicious of any unauthorized use of the Service
through your account. You agree to indemnify and hold Reflekta and its affiliates, related
entities, officers, directors, employees, representatives, agents, partners, and licensees harmless
from and against any and all claims that may arise from any activity that occurs through your
account. If any of these terms or future changes to these terms are unacceptable to you, you can
terminate your account at any time by contacting us using the information available at our
Contact page.
b) Tracked Purchases
Reflekta may track any purchases made while logged into your account with the Service, which
will allow Reflekta to register and record your purchases for you, giving you access to product
descriptions, quantity purchased, price, date of purchase, and additional pertinent information.
You acknowledge and agree that Reflekta owns all the data and information concerning your
account with the Service and purchases you make while logged into your account, even upon
termination or deactivation of your account for any reason.
c) Username and Password
As part of the registration process, you will be asked to select a username and password. Reflekta
may, at its sole discretion, refuse to grant you a username that impersonates someone else, is or
may be illegal, is or may be protected by trademark or other proprietary rights law, is vulgar or
otherwise offensive, may cause confusion, or for any other reason. You agree not to transfer,
resell, share, allow unauthorized persons to use, or otherwise facilitate unauthorized access to or
use of the Service through your account. If you have reason to believe that your account is no
longer secure, you must promptly change your password and immediately notify Reflekta of
your concern by contacting us through our Contact page. You are solely and entirely responsible
for maintaining the confidentiality of your username and password and for any and all activities,
including purchases, which are conducted through your account.
d) Service Communications
As a Registered User, you may receive general and targeted advertising, marketing materials, and
other service-related communications, including email from Reflekta and its affiliates.
e) Account Termination
We reserve the right to terminate your account with the Service if you use your account in any
manner that violates any local, state, federal, or international law or regulation or these Terms of
Service or that is otherwise unlawful or prohibited by these Terms of Service or for any other
reason, in our sole discretion, including without limitation due to an extended period of account
inactivity or to a user’s request or our determination that deactivation is appropriate. Following
termination of your account, we may keep your account data for a reasonable period of time to
effectuate the Service’s business objectives, but such data may not be available to you, even if
you decide to open a new account. You acknowledge and agree that Reflekta has no obligation
to provide you with data about a terminated account, except as required by applicable law, and
that termination of your account may result in the loss of any data associated therewith. Reflekta
shall not be liable for any damage or loss incurred due to the termination of your account or the
loss of data associated therewith.
f) Placing Orders Using the Service
All billing and registration information you provide must be accurate, complete, and correct.
Submitting inaccurate, incomplete, or incorrect information constitutes a breach of these Terms
of Service. By confirming your purchase at the end of the checkout process, you agree to accept
and pay for the items, products, and/or services that you have requested.
Reflekta reserves the right, in its sole discretion, to: (i) refuse service and terminate any account
if Reflekta believes that the account user’s conduct violates any applicable law or this Agreement
or these Terms of Service, is harmful to Reflekta’s interests or those of its affiliates, or for any
other reason; and (iii) refuse, cancel, and/or refund any order you place.
Reflekta’s acknowledgment of an order signifies that we received your order request, but it does
not constitute acceptance of your order or a promise to fulfill your order. If we determine that
information about an item you ordered is inaccurate or incomplete, we reserve the right to cancel
that order and refund any applicable charges.
If you wish to purchase products or services available through the Service, you will be asked to
supply certain information applicable to your purchase, including without limitation credit card
and other information. For Registered Users, your account will provide you a location to store
such information and allow you to make a future purchase without re-entering such information.
You agree to pay all charges incurred through your account, whether initiated by you or anyone
else with access to your account, at the price(s) in effect when such charges are incurred. You
will also be responsible for paying any applicable taxes relating to your purchases. The amount
of tax displayed when you check out is an estimate and may be updated at the time your credit
card is charged.
19. Applicable Laws. This Site is controlled by Reflekta from its offices in Connecticut,
USA, although it is accessible worldwide over the Internet. This Agreement and Terms and
Conditions are governed by the internal substantive laws of the State of Connecticut, without respect
to its conflict of laws principles. If any provision of this Agreement, Terms and/or Conditions is
found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall
not affect the validity of the remaining provisions of this Agreement, Terms and/or Conditions, which
shall remain in full force and effect. No waiver of any of this Agreement, Terms and/or Conditions
shall be deemed a further or continuing waiver of such term or condition or any other term or
condition.
You agree that this Agreement and Terms of Service and your use of the Site will be governed by
the laws of the state of Connecticut.
20. Arbitration
Please read this section carefully because it affects rights that you might otherwise have. It
provides for resolution of most disputes through arbitration instead of court proceedings.
Arbitration is different than court. There is no judge or jury, but the arbitrator can award
damages. Arbitration is final, binding, and subject to only limited review by a court. By using the
Site, you agree to give up your right to a trial in court except for certain small claims as
described below.
You agree that this arbitration section shall survive termination of your use and access to the Site.
This section shall be broadly interpreted to encompass all disputes or claims arising out of or
relating to your use of the Site. Any dispute or claim made by you against Reflekta or against
any of Reflekta’s affiliates arising out of or relating to your use of the Site, whether based on
contract, statute, tort, fraud, misrepresentation or any other legal theory, will be resolved by
binding arbitration, except that you may take claims to small claims court if they qualify for
hearing by such court.
You must first present any claim or dispute to Reflekta to allow Reflekta the opportunity to
resolve any dispute. You may request arbitration only after sixty (60) days from first presenting
your claim or dispute to Reflekta and only if your claim or dispute cannot be resolved amicably.
The arbitration of any dispute or claim shall be conducted with the rules of a Nationwide
Arbitration Organization, as modified in these Terms of Use. You and Reflekta agree that these
Terms of Use evidence a transaction in interstate commerce and this arbitration provision will be
interpreted and enforced in accordance with the U.S. Federal Arbitration Act and federal
arbitration law. Any such arbitration shall be brought and held in Connecticut and shall be
conducted in the English language. An arbitrator may not: (i) award relief in excess of or
contrary to what this agreement provides; (ii) order consolidation or arbitration on a class-wide
or representative basis; or (iii) award punitive damages or any other damages aside from the
prevailing party’s actual damages, except that the arbitrator may award on an individual basis
damages required by statute and may order injunctive or declaratory relief pursuant to an
applicable consumer protection statute. In any arbitration applying those rules applicable to large
and/or complex cases, the arbitrators may also apply the Federal Rules of Evidence, and the
losing party may have the award reviewed in accordance with the review procedures set forth in
the selected arbitrator’s rules.
Any arbitration shall be confidential, and neither you nor Reflekta may disclose the existence,
content, or results of any arbitration, except as may be required by law or for purposes of
enforcement or appeal of the arbitration award. The decisions of the arbitrators shall be binding
and conclusive upon all parties involved, and any judgment or decision on any arbitration may be
entered in and specifically enforced in any court having proper jurisdiction.
If any portion of this section is determined by a court to be inapplicable or invalid, then the
remainder shall be given full force and effect
Unless an applicable statute expressly permits awarding attorney's fees to the prevailing party, all
administrative fees and expenses of arbitration will be divided equally between you and Reflekta.
Each party will bear the expense of its own counsel, experts, witnesses, and preparation and
presentation of evidence at any arbitration hearing.
If for some reason a court rules that Arbitration is not mandatory or allowed You expressly agree that
exclusive jurisdiction for any dispute with Reflekta, or in any way relating to your use of the Site,
resides in the courts of the State of Connecticut and you further agree and expressly consent to the
exercise of personal jurisdiction in the courts of the State of Connecticut in connection with any such
dispute including any claim involving Reflekta or its affiliates, subsidiaries, employees, contractors,
officers, directors, telecommunication providers, and content providers. Further, any request to
enforce an arbitration award shall be filed in courts of the State of Connecticut and you consent to
service and waive personal service of any summons or complaint or other initiating documents and
instead consent to service via email to the email associated with your account on the website.
21. Severability. If any provision of this Agreement is held to be unenforceable for any
reason, such provision shall be reformed only to the extent necessary to make it enforceable, and such decision shall not affect the enforceability of such provision under
other circumstances, or of the remaining provisions hereof under all circumstances.
22. Entire Agreement. This Agreement contains the full understanding of the parties and
supersedes all prior agreements and understandings, written or oral, between the parties
with respect to the subject matter hereof; and there are no representations, warranties,
agreements or understandings other than those expressly contained herein.
Notwithstanding the foregoing, Reflekta reserves the right to change the terms and
conditions of this Agreement at any time and without prior notice. Such changes will be
posted on this page.
You understand that violating any of these provisions could subject you to legal liability.
Reflekta reserves the right to remove any Content from the Site in the event that Reflekta
receives notice or otherwise becomes aware that the use of the Content constitutes
infringing activity. Reflekta shall incur no liability whatsoever regarding the removal by
Reflekta of any Content, and Reflekta shall have no obligation to evaluate the merit,
adequacy, or sufficiency of any such notice.
Last Updated March 17, 2026