Why Watercolor?
At Reflekta, we're all about honoring the beautiful, intricate tapestry of lives lived—capturing...
Artwork Was the Memory Tech of Its Time
Before recordings. Before film. Before archives you could search.
20 Minutes is All it Takes to Create A Reflektion
There are many tasks that you can get done in just 20 minutes—baking a pan of corn bread, loading...
Who Reflekta is For (And Who it Isn't)
When people first hear about Reflekta, they often ask a simple question.
How 'Reflektions' Can Preserve Our Reflections in the Mirror
Roman Emperor Marcus Aurelius once wrote about how we should all use metaphorical mirrors to...
Why the AI Application Layer Is Underinvested—and Why Intergenerational Storytelling Matters
There’s a line I keep coming back to in Andrew Ng’s recent thinking on AI: the application layer is...
Reflekta Is About Life, Not Loss
People often assume that anything connected to memory must be rooted in loss. That it lives in the...
The Importance of What We Leave Behind
"Everyone must leave something behind when he dies, my grandfather said. A child or a book or a...
Why We Avoid Talking About Legacy (and Why We Shouldn’t)
There’s a particular kind of silence that settles into a room when the word legacy comes up.
Why Stories Fade Faster Than We Think
We like to believe our stories are sturdy things. Solid. Safe. We assume they will be there when we...
How Food and Stories Can Keep Family Legacy Connections Alive
The other night I was watching an episode of "Blue Bloods" on TV and it made me think about how...
The Science of Reflection: How Looking Back Helps You Move Forward
We tend to think of reflection as sentimental, nostalgic, or indulgent. A soft-focus glance in the...
Make Each Moment and Each Memory Count
It was Thursday night, December 2nd, 1993, and we just visited my mom at the hospital for what we...
Before the Ball Drops
There is a very specific kind of magic that shows up in the final hours of the year.
If You Build It, They Will Come
In the 1989 sensational movie, Field of Dreams, "If you build it, he will come," was the initial...
How the Holidays Connect Us Across Generations
The holidays have a way of folding time in on itself.
Reflekta and the Emergence of Intergenerational AI (SoulTech)
Why AI Needs a New Category Every major wave in technology creates a new kind of infrastructure...
Randy Pausch's Book, 'The Last Lecture,' and How He Reminds Us of the Importance of Leaving A Legacy
In 2007, a Carnegie Mellon distinguished professor who taught about human-computer interaction,...
Humans Need Humans
Some mornings we wake up to a feed full of content that never passed through a human hand....
How Radical Empathy Drives Everything We Build
A few months ago, I did something I never expected to do.
How Movies Can Inspire the Type of Life and Legacy We Want to Live and Leave Behind
Movies are a huge part of our society. How many times have you come home after a long day at work,...
Why Your Legacy Should Start Now
Most people think legacy is something you create at the end of the journey, when the hair turns...
The Top Ten Soul Tech Albums of All Time
A Reflekta celebration of music, memory, and the spark that lives between them
Why Reflekta is A Better Choice To Preserve Memories Than Social Media
I was talking to a friend of mine the other day and the topic of social media came up. People use...
The Future of AI and Humanity: Why the Real Revolution Is Human
Author's Note: This is the third in a series exploring the future of AI and Soul Tech. See What is...
What is Soul Tech and Why It Matters
What is Soul Tech Soul Tech is more than a label. It is a new frontier at the intersection of...
Black Friday: Memories Are the Ultimate Investment
Every year Black Friday arrives with an avalanche of sales, countdown timers, and deals that...
Thanksgiving Is the Perfect Time to Begin Your Reflekta Journey
Every Thanksgiving, my family packs up the car and heads to Saratoga Springs. It has become one of...
Don’t Take Time, Memory Sharing, and Documenting with Loved Ones for Granted
One day, my mother was putting on her shoes, as we were about to take a trip to do some...
Competition Moves Us Forward
Why Reflekta Continues to Lead the Soul Tech Frontier Healthy competition has always been the quiet...
How Reflekta Brings Family History to Life
Thanksgiving invites us to gather, to share a meal, and to reflect on the stories that shaped the...
How Reflekta Can Take A Voice from the Past and Connect It with the Present
My mother and father had just bought their first ever restaurant--a deli that they decorated and...
Stories of Service: Honoring Our Veterans Through Living Memory
Every story of service carries a heartbeat. Behind every uniform, there is a person whose courage...
How Reflekta Continues Our Connecting Existence to Loved Ones
If tomorrow was your last day to live, what would you do with today? Would you carry on your day...
Reflekta Shines at the Kajora Family Office Innovation Summit
In October, Reflekta took center stage at the Kajora Family Office Innovation Summit in Greenwich,...
How Reflekta Helps Preserve the Timeline to Prevent Loved Ones from Ever Being Forgotten
Growing up in the 90s was an amazing time to be a child. We were the generation that was the first...
The Seven Dimensions of Memory
Memory is not a filing cabinet. It’s not linear or static. It’s an ever-shifting constellation of...
Meet Arthur & Virginia
At Reflekta, we believe that every story deserves to live on. That every voice, gesture, and lesson...
More Than Remembrance: Cultivating Living Legacies with Reflekta
At Reflekta, when we speak of legacy, people often assume we mean memorials or memories of those...
In Defense of the Human Story
Scott Galloway’s recent essay on the dangers of AI companionship strikes at a moral nerve that...
Reflekta: A Tool for Story and Memory, Not Therapy
At Reflekta, we believe in the power of stories to sustain meaning, identity, and belonging. Our...
Stories That Live Forever: Why Retirement Is the Perfect Time for Reflekta
It’s Never Too Late to Start Creating Your Elder with Reflekta Retirement is often described as the...
Through the Viewfinder: How Reflekta Found Its Name
Why We Named Our Company Reflekta When you are building something as new and unusual as “soul...
On the Pods
At Reflekta, we love conversations that go deeper than headlines. Over the past few months, our...
Why Now is the Perfect Time to Create Your Elder
If you are reading this, it probably means you are curious about Reflekta, but not quite ready to...
The Beauty of Being Invited In
There are moments in this work that stop me in my tracks. Not because of the technology, though it...
Isaac Asimov’s Three Rules of Robotics: Closer to Hinton Than You Think
In 1942, a 22-year-old biochemistry student published a short story that would accidentally become...