Frequently Asked Questions

Reflekta is an AI-powered platform that helps preserve and interact with the memories, voices, and wisdom of your loved ones — creating meaningful conversations that last beyond a lifetime.

Reflekta is for anyone who wants to preserve meaningful legacies — parents, grandparents, partners, and friends — and to stay connected across time through technology that honors life.

Yes. Reflekta is built with end-to-end encryption and strict data privacy standards. You decide what’s stored, shared, or deleted — and we never sell your data.

Absolutely. Reflekta can draw from voice recordings, video, writings, and shared memories to help create a respectful, interactive likeness that feels deeply familiar.

You retain full control. You can download your data, transfer it to family, or request permanent deletion at any time — no questions asked.

We clearly explain how your data and likeness may be used, with language that’s easy to understand—not buried in legal jargon. Users are required to actively agree to specific permissions, and we provide ongoing visibility into how their data is stored, protected, and applied. We also give users the ability to update or revoke consent at any time. As technology evolves, we commit to communicating changes transparently, so you always stay in control of your legacy—now and in the future.

At Reflekta, we believe that ownership of an AI-generated likeness remains with the individual it represents—or, after their passing, with their designated next of kin or trusted guardian. We do not claim ownership over any likeness, voice model, or memory data. Our role is to steward that data responsibly, never to possess it. Everything created within Reflekta—text, audio, video, and AI-generated interactions—exists under a framework of user control, consent, and respect. Families retain the right to manage, preserve, or remove an Elder’s digital presence at any time.

Reflekta is built with strict safeguards to prevent misuse and protect against unethical manipulation, including deepfakes. First, all AI-generated content is tied to verified user input and consent—nothing is created without clear, traceable authorization. We employ watermarking and behind-the-scenes signature technology to distinguish Reflekta-generated content from unauthorized imitations. Additionally, our models are locked to prevent external tampering, and we continuously audit for misuse. Ethical boundaries are hard-coded into how our AI behaves, and we don’t allow open-ended voice cloning or impersonation without explicit, documented permission. Preserving dignity and authenticity is non-negotiable.

Reflekta approaches sensitive topics—like social or political views—with nuance, care, and respect for context. Our goal is to authentically reflect the individual’s voice and perspective, not to editorialize or distort their legacy. When building an Elder, users can choose whether to include, omit, or contextualize certain views. If a topic is controversial or culturally evolving, we flag it internally and prioritize transparency, ensuring interactions remain respectful and historically grounded. Above all, we honor the original person’s intent—while giving families the tools to guide how those beliefs are represented or remembered over time.

To ensure AI responses remain true to the person’s original personality and values, Reflekta relies on a carefully curated foundation of their real memories—voice, text, stories, and video—provided by those who knew them best. Our models are trained only on this approved content, avoiding generic responses or assumptions. During onboarding, users can help shape tone, preferences, and boundaries, creating a guardrail for authenticity. We also allow families to review and refine interactions over time, ensuring the AI continues to reflect the individual’s true character—not just data points, but their spirit, values, and way of being.

Reflekta is committed to long-term stewardship of your memories and digital legacy. To ensure continuity, we’ve designed our platform with secure, exportable data formats and redundancies that allow users to retain access and control—even if Reflekta evolves, pivots, or changes ownership. Users will always have the ability to download their data, and we maintain clear data portability policies to support future-proof access. Additionally, we’re exploring decentralized storage options and legacy planning tools to ensure that your Elder’s presence remains protected, accessible, and under your control for generations to come.

Reflekta is actively working to set industry standards by building ethics and accountability into every layer of our platform. We collaborate with experts in AI ethics, digital legacy, law, and grief care to shape clear guidelines around consent, data ownership, and responsible use of AI-generated likeness. We advocate for transparency, user rights, and informed consent as non-negotiable principles—and we’re committed to publishing these standards publicly to help guide others in the space. By leading with care, clarity, and community input, Reflekta aims to raise the bar and protect against the unethical or exploitative use of this powerful technology.

Reflekta is a family legacy documentation and preservation platform that allows users to create interactive digital versions of loved ones—called “Elders”—who speak in their own voice, share stories, and offer comfort through natural conversation. Families upload cherished photos, recordings, and stories, and Reflekta trains an AI model that reflects the person’s voice, humor, and personality.

Unlike ghostbots or storytelling platforms like Storyfile or Storyworth, Reflekta creates a dynamic, two-way conversational experience that feels personal, natural, and emotionally rich. It’s designed for families who want more than a memory—they want a living connection.

No. Reflekta isn’t a substitute for therapy. It’s a storytelling and connection tool that helps families remember, celebrate, and pass down the voices that shaped them. Research shows that maintaining “continuing bonds” with deceased loved ones is a psychologically healthy part of grief recovery. In fact, 96% of mourners maintain ongoing connections through dreams, letters, or inner conversations (Field et al., 2005).

Because we miss them. Because their voice, humor, advice, and quirks matter. Reflekta brings them back into everyday life—at the dinner table, in bedtime stories, or as part of a family gathering.

Yes. Living individuals can build their own legacy avatar—capturing stories, jokes, and insights for their children and grandchildren.

Yes. Reflekta allows for personalization that honors cultural traditions and individual beliefs.

Families describe Reflekta as healing, nostalgic, and often joyful. Many say: “It feels like having a piece of them back.”

Families provide photos, audio, letters, and stories. The AI avatar is ready for conversation within minutes, with ongoing tools to edit, refine, and enhance the experience.

Reflekta is built on customized large language models and speech synthesis technologies, trained to reflect a person’s unique emotional tone and conversational style.

Users upload a curated set of memories, written and spoken. The system then builds a personalized voice-based chatbot to sound and feel like the loved one. You can continue adding content, honing your Elder’s personality even after it launches.

From real recordings or through voice cloning with consent. The result sounds natural and emotionally expressive.

Yes. Families can refine content, adjust phrasing, and guide how the avatar responds.

All it takes is a few files, a few questions and about 20 minutes to begin a meaningful conversation with a loved one you’ll recognize. With further input the connection only deepens.

Audio is live. Video avatars and immersive AR/VR experiences are on the roadmap.

Yes. No avatar is created without family or user permission, and nothing is shared unless explicitly requested by the family or user.

Reflekta respects family wishes. Only authorized users can activate or manage a legacy. And through a unique family sharing feature, other family members can be invited to add information or round out a story or fact from the past.

Reflekta pulls from uploaded content—no generative improvisation or AI hallucination. Families remain in control.

No. The goal is memory continuity—a way for stories and voices to live on in a form that’s engaging and meaningful.

All user data is encrypted and stored securely. Digital legacies are protected by blockchain-backed verification.

Absolutely. Full data control rests with families and creators. You own your story, and you can use it or erase it at any time.

Only if users choose, privacy settings allow conversation logs to be saved, deleted, or reviewed.

Yes. Reflekta is built with GDPR, CCPA, and HIPAA-aligned frameworks.

It is free to sign up and chat with Reflekta’s Public Elders. Subscriptions exist for one Elder or multiple Elders, each enjoying the full range of features such as voice cloning, family sharing, and long-form storytelling.

Never. Your memories stay yours. We have a strict no-data-sale policy and use anonymized content with consent.

Primarily, yes—but Reflekta is exploring partnerships with memorial foundations, cultural institutions, and libraries.

That’s okay. New technology often feels unfamiliar to those not ready. But for many, Reflekta is joyful, comforting, and deeply meaningful.

Yes—we’ve consulted with psychologists, end-of-life counselors, technologists, faith-based and veteran organizations, chronic disease specialists, hospice care professionals, and digital ethics advisors. Research from dementia care and elder storytelling programs also inspires our approach. For example, reminiscence therapy has been shown to significantly improve mood and cognition in older adults. In one study, 92% of seniors using a digital memory app said it helped recall loved ones and made them feel happier (Sun & Crossley, 2024).

Soul Tech is a new category of human-centered AI technology that gives those who have passed a voice that endures, ethically and respectfully.

We’re building toward shared family spaces where multiple generations can interact with a loved one’s avatar via mobile, desktop, and eventually immersive formats.

Yes. We believe AI legacies may become a new norm for family storytelling and intergenerational wisdom sharing.
Visit Reflekta.AI at Ai4 2025 to experience the future of remembrance.