Why Watercolor?
At Reflekta, we're all about honoring the beautiful, intricate tapestry of lives lived—capturing...
Who Reflekta is For (And Who it Isn't)
When people first hear about Reflekta, they often ask a simple question.
Reflekta Is About Life, Not Loss
People often assume that anything connected to memory must be rooted in loss. That it lives in the...
Why We Avoid Talking About Legacy (and Why We Shouldn’t)
There’s a particular kind of silence that settles into a room when the word legacy comes up.
Why Stories Fade Faster Than We Think
We like to believe our stories are sturdy things. Solid. Safe. We assume they will be there when we...
The Science of Reflection: How Looking Back Helps You Move Forward
We tend to think of reflection as sentimental, nostalgic, or indulgent. A soft-focus glance in the...
Before the Ball Drops
There is a very specific kind of magic that shows up in the final hours of the year.
How the Holidays Connect Us Across Generations
The holidays have a way of folding time in on itself.
How Radical Empathy Drives Everything We Build
A few months ago, I did something I never expected to do.
Why Your Legacy Should Start Now
Most people think legacy is something you create at the end of the journey, when the hair turns...
The Top Ten Soul Tech Albums of All Time
A Reflekta celebration of music, memory, and the spark that lives between them
The Future of AI and Humanity: Why the Real Revolution Is Human
Author's Note: This is the third in a series exploring the future of AI and Soul Tech. See What is...
What is Soul Tech and Why It Matters
What is Soul Tech Soul Tech is more than a label. It is a new frontier at the intersection of...
Black Friday: Memories Are the Ultimate Investment
Every year Black Friday arrives with an avalanche of sales, countdown timers, and deals that...
Thanksgiving Is the Perfect Time to Begin Your Reflekta Journey
Every Thanksgiving, my family packs up the car and heads to Saratoga Springs. It has become one of...
Competition Moves Us Forward
Why Reflekta Continues to Lead the Soul Tech Frontier Healthy competition has always been the quiet...
How Reflekta Brings Family History to Life
Thanksgiving invites us to gather, to share a meal, and to reflect on the stories that shaped the...
Stories of Service: Honoring Our Veterans Through Living Memory
Every story of service carries a heartbeat. Behind every uniform, there is a person whose courage...
Reflekta Shines at the Kajora Family Office Innovation Summit
In October, Reflekta took center stage at the Kajora Family Office Innovation Summit in Greenwich,...
The Seven Dimensions of Memory
Memory is not a filing cabinet. It’s not linear or static. It’s an ever-shifting constellation of...
Meet Arthur & Virginia
At Reflekta, we believe that every story deserves to live on. That every voice, gesture, and lesson...
More Than Remembrance: Cultivating Living Legacies with Reflekta
At Reflekta, when we speak of legacy, people often assume we mean memorials or memories of those...
In Defense of the Human Story
Scott Galloway’s recent essay on the dangers of AI companionship strikes at a moral nerve that...
Reflekta: A Tool for Story and Memory, Not Therapy
At Reflekta, we believe in the power of stories to sustain meaning, identity, and belonging. Our...
Stories That Live Forever: Why Retirement Is the Perfect Time for Reflekta
It’s Never Too Late to Start Creating Your Elder with Reflekta Retirement is often described as the...
Through the Viewfinder: How Reflekta Found Its Name
Why We Named Our Company Reflekta When you are building something as new and unusual as “soul...
On the Pods
At Reflekta, we love conversations that go deeper than headlines. Over the past few months, our...
Why Now is the Perfect Time to Create Your Elder
If you are reading this, it probably means you are curious about Reflekta, but not quite ready to...
The Beauty of Being Invited In
There are moments in this work that stop me in my tracks. Not because of the technology, though it...
The Reflekta Book List
When people first hear about Reflekta, they often ask where the idea came from. Part of it came...
Looking Past the Hype: A Human-Centered Future for AI
For the last decade, AI has moved from the margins of research labs into the texture of daily life....
Looking Back at “Assembling Eternity”: The First Spark of Soul Tech
On September 12, 2023, the idea that would eventually grow into Reflekta and kick off what we now...
Thank You for Making Ai4 Unforgettable
We want to extend a heartfelt thank you to everyone who stopped by the Reflekta booth at Ai4....
Reflekta Unleashed: Igniting the Soul Tech Revolution at Ai4 Las Vegas
Day two at the Ai4 Conference wasn’t just a milestone; it was the moment Reflekta didn’t just debut...
Capturing Soul and Memory with Jean André Antoine
At Reflekta, we believe memory is as much about feeling as it is about facts. That is why we are...
We Are Go for Launch
Next week marks an incredible milestone for Reflekta, one that is the culmination of years of hard...
Reintroducing Virginia
Before I turned thirteen, I had already lost three of my grandparents. Whatever connections I might...
In the Wake of Supertankers
The average supertanker displaces roughly 500,000 tonnes of water when fully loaded. When moving at...
What If Your Great-Great-Grandma Had a Podcast?
What if your great-great-grandmother had a podcast? Let’s just take a moment and imagine the...
The Voice That Tucks Us In: How Reflekta Brings Storytime to Life Across Generations
There’s a unique kind of magic in the sound of a loved one’s voice. Not just in the words they say,...
Always on the Hunt
From Dot-Com Dreamers to Soul-Tech Builders In the late 1990s, a television show called MoneyHunt...
Cinema Taught Us How to Remember
What if you could keep talking to the person you miss most?
Legacy is Not a Trust Fund: Why Reflekta Matters for Families with Means (and Meaning)
If you ask a wealth manager what keeps their ultra-high-net-worth clients up at night, the answer...
Sacred Memory: How Faith-Based Organizations Can Use Reflekta to Preserve Legacy and Deepen Connection
Human memory is not a digital archive. It is a living system, carried in voice, story, and...
Honoring Our Veterans: Why Their Stories Matter
There are more than 16 million veterans living in the United States today. These are individuals...
From Grief to Gratitude: How Digital Elders Help Us Heal
“We don’t build digital replicas. We build invitations—to remember, to reconnect, to continue the...
What We Owe the Future: Reimagining the Oral Tradition for the Digital Age
The Power of Voice in a Digital World When we think about how people used to share stories, we...